Art Guidelines

Our talented Art Department is here to assist you in creating signage that is both attractive and effective in producing results. Let our creative designers help you shine bright!

Please follow our file uploading guidelines to ensure the best print quality for your order:

  • Files need to be high-resolution, ideally no smaller than 300dpi (dots per inch) or in a vectorized format
  • Designs need to be scaled to desired product size (for example, designed to fit an 18” x 24” panel or a 4’ x 4’ panel)
  • Photos and images need to be high-resolution and scalable to allow for fitting to product size
Ensure your files are exported in any of the following formats:
  • Joint Photographic Experts Group (.jpg)
  • Portable Document Format (.pdf)
  • Encapsulated Postscript (.eps)
  • Illustrator (.ai)
  • Photoshop (.psd)
  • InDesign (.indd)
    Provide all font files (.ttf or .odt) used in your design or convert the fonts to curves or paths.

       

      Color Matching

      Our design team will color-match the provided files to match Pantone (PMS) colors and CMYK values. The digital printer will not print RGB, so CMYK or Pantone colors are preferred. If you need assistance with Pantone matching, feel free to contact our team at Sales@TowersMarketing.com | 541.342.8665 or check out the Pantone website at Pantone.com for PMS color swatch selections.

       

      Sizing Files for Print

      We understand that your art design files may not be designed to go directly to print and may need to be adjusted by our Art Department to fit specific sign sizes. Our team is happy to take care of minor sizing adjustments and color matching, free of charge. Extensive edits and adjustments may be subject to our design fee and billed at $75.00 per hour. All signs are printed with a ¼ inch border around all sides. Full-bleed (color printed to the edge of the material) is available upon request but will increase the item cost, as additional material will be used to ensure full-bleed specifications are met.

       

      Proofing Process

      Our Art Department will send you a proof within 24 to 48 hours after your order has been confirmed with our Sales Department. The proof document will be sent via email through DocuSign. Please review all elements of your design, including spelling, information, logos, colors, and finishing elements such as grommets or hole placements. If you have any edits, please reply to the DocuSign email or write our Art Department at Art@TowersMarketing.com.

      We provide two (2) proofs at no charge. Additional proofs are available upon request but will be subject to a reproofing fee at $20.00 per additional proof. Once your design proof has been approved, it will be sent to Print Production and scheduled for completion within 3 to 5 business days. If your order needs to be completed sooner, please refer to our rush order guidelines in the Frequently Asked Questions (FAQ) page.

       

      Design Consultation and Custom Artwork

      We want to help you shine bright! Contact our Sales Department to arrange a design consultation at our office or via phone. Our creative team loves creating fresh new rebrand looks, refreshing your current image, or simply enhancing and retouching your headshot or listing photos! Design consultations are free of charge. Art time is billed at $75.00 per hour and two (2) proofs are provided. Please allow about an hour of your time to speak with our Art Department. We encourage you to come to the consultation prepared with any logos, photos, and fresh ideas!

      For inspiration, feel free to check out our custom design portfolio or visit our Facebook page for design examples.
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